I am

I am Jodie Bayliss, a Shrewsbury born creative and graphic designer. I am a designer who thrives on diversity and perfection. I apply logical and innovative thinking to devise a truly complete visual experience.

I have graduated with a BA Hons in Graphic Design awarded  2:1. With over 3 years experience working within a close-knit design studio, I worked on both print and digital projects for a vast client base, from corporate brands to smaller local business’s before becoming freelance. 

My portfolio documents creative client projects along with completed degree modules. Take a look below.

I Love

When I am free from work and studying I love to spend many hours in the garden growing a range of fresh produce for myself and family.

My love for growing produce links to my love of cooking and baking. Especially homemade cakes, as you can’t beat a slice of cake and a cup of tea!

Music is a big part of my life, I could not live without listening to my favourite band, Muse!


Collage project to create branding for alternative fashion company. The logo is inspired by expression, freedom and fragmentation. Developed to connote a visual identity that creates a deep raw feeling born from the unique edgy tones of street culture and style.

Denim Your Way Your Gap

GAP Student campaign to encourage the younger generation back into the stores. The development of the campaign needed to include a complete concept, successfully applied across both print and online items. The concept was inspired by the denim heritage the brand has, praising individuality and the sub-culture style denim creates.


Student project based on creating a brand identity for Appleyard Apiaries, The brief included work to develop the logo and its brand application across multiple platforms. This brand design was vital to be clever and contemporary.

The Bear Steps Coffee House

Bear steps is a local coffee house set in a stunning building. Through a negotiated student project I decided to create a new brand that would increase the curb appeal and visits to the coffee shop. I created a logo and brand collateral, including website, packaging and menu designs.

Editorial Imagery

The creation of two editorial imagery to be placed within an article named ‘It takes more than an IQ, to describe how are brains work’. I choose the space concept to symbolism the vase scale of the brain and its processes, which we are let to discover.


Previous employment allowed me to work on numerous projects with the banking giant Barclays. These projects included promotional flyer’s, digital slides, web applications, event banners, signs and much more.

Book Covers

Student project combining illustration and page layout skills to create two book covers for Aesop Fables and The Old Man and The Sea. The stories are aimed at young children therefore the designs need to portray the key messages of the book in a way that would inspire children to read.

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